A Digital Publication Spotlighting Local Brands Shaping the MENA Region

Discover Local

PRODUCTS ٠ PLACES ٠ PEOPLE

PRODUCTS ٠ PLACES ٠ PEOPLE

Our Story

What began as an Instagram page in 2019—created to support local businesses one post at a time—has since evolved into a digital publication connecting the local communities with the region’s most compelling local brands.

Browse, discover, and support the local products, places, and people shaping the MENA identity.

Christmas presents wrapped in beige paper with red ribbons, decorated with Christmas cookies with white icing and sprinkles, and a gold glittery ornament, under a Christmas tree with gold and silver baubles.

Local.

Festive.

From the heart.

From gourmet delights and refined fashion to design-led home décor and artful handmade pieces, our local brand edit brings together the season’s most considered finds—each one a celebration of craft, creativity, and community.

Discover Local

Editor’s Picks for this month!

Discover More
A stack of five children's books laid out on a wooden surface. The titles are 'Fun at the Carnival with Personification,' 'Eggy Hen's Search with Onomatopoeia,' 'My Mashed Potatoes Poem with Metaphors,' 'Sami and Salma Are Having Fun with Smiles,' and 'A-Z Sounds with Alliteration.' The books are colorful, featuring playful illustrations and vibrant covers.

Blooming Books by Zeena

Woman in a long, purple embroidered traditional dress standing next to a full-length mirror with ornate white decor in the background.

Maria Weld Ali

A whole pomegranate, a halved pomegranate showing seeds, and red sunglasses on a red and black woven textile background.
Christmas gift basket with chocolates, ginger cookies, and holiday-themed decorations.

Melt

Moka

Colorful beaded necklaces with tassels resting on a large rock, surrounded by small gravel and pebbles.

Precious Plastic Amman

Close-up of a black wooden chair with a floral embroidered cushion seat.

Stitched with Love by Wafa

Previous Guides

“Everything Local” was our digital guide, with which we debuted back in May 2025, featuring two editions packed with local finds. Download the guides to discover, support, and shop from our diverse local market.

Close-up of an olive tree branch with green olives and dark green leaves, overlaid with text promoting a local guide for everything local in Jordan.

Everything Local | May 2025

Download the Guide
Poster promoting local markets in Jordan, highlighting thriving markets, local brands, a free group class with S2UDIO, against a brick wall with a large potted green bush.

Everything Local | July 2025

Download the Guide

A Little Bit About Me

This is Tala, the person behind The Local Product!

It all started back in January 2019, when I was randomly scrolling through Instagram and noticed how many local brands I had come across. And that’s when the idea of starting @the.local.product—a page featuring local businesses came to mind. Fast forward to 2025, and here we are! The Local Product is now a website that shares editorial features of local brands and tells the stories of the creative minds behind them.

A woman sitting on an ornate, gold-trimmed armchair inside a room near large windows. A chandelier with candle-shaped lights and crystals is partially visible on the left. Outside the windows, a yellow taxi cab and historic buildings are seen.