Maria Weld Ali
Maria Weld Ali is a contemporary Jordanian label where sleek, modern silhouettes meet the depth of Jordanian and Palestinian traditions.
Since 2019, journalist and designer Maria Weld Ali has been translating stories into garments, combining expert tailoring, handcrafted detail, and cultural nuance.
Her collections celebrate women who exude confidence and elegance, offering pieces that honor heritage while inspiring pride and connection through threads that carry local narratives gracefully beyond Jordan’s borders, transforming fashion into a platform for expression, identity, and timeless sophistication.
Best Sellers
Maria Weld Ali’s standout pieces are the FAKHR “فخر” dresses, celebrated for their graceful silhouettes and artisanal detail, and the coloured Taffeta Thobes from the ARCHIVE Collection, which inject bold, modern vibrancy into timeless tradition.
Meet Maria Weld Ali
Maria Weld Ali is a Jordanian-Serbian journalist and designer whose work has long lived at the intersection of heritage and culture. She approaches design as a form of narrative, with MW standing as the culmination of these layered influences. The brand is built on detail and emotion, and above all, on carrying her story forward through new, evocative expressions.
An Interview with Maria Weld Ali
How do you want customers to feel when they wear your pieces?
I want my customers to feel anchored and emotionally connected, as though they are carrying a part of their story with them. Each design is made to evoke pride and a sense of belonging.
My ideal customer is a woman who seeks meaning in what she wears. She values authenticity and is drawn to pieces that tell stories and honour the heritage in a refined way.
Who is your ideal customer?
What’s one word that sums up your brand’s vibe?
One word to sum up MW is "Rooted".
How do you come up with new ideas or collections?
I suppose my process begins with remembering, revisiting cultural elements, hearing stories, and sketching. I study traditional techniques and reimagine them into modern forms, shaping each collection around a feeling and a memory that I feel and want to share.
What’s your return or exchange policy like?
Exchanges are available only for my headpieces. The brand works with delicate materials. Some designs are custom-made. Other ones are ready-to-wear. Each item is crafted with precision and care, making it important to preserve its condition and uniqueness.
