The Valentine’s Edit
February 13th, 2025
4-minute read
Consider this your cue. Cupid may aim the arrow, but you choose the gesture. From meaningful keepsakes to confections worth savoring, this is our edit of brands we’d actually gift, wear, or indulge—each one chosen from the heart and with intention, so that even last-minute romantics can get it right.
Âme Studio
Âme Studio
Âme Studio, the Dubai-based creative house, redefines the art of experience through meticulously designed events. Meaning “soul” in French, Âme Studio infuses every workshop, gathering, and bespoke setup with creative intention and artistry. This Valentine’s, the studio’s signature flower assortments and customized gifts take the spotlight, designing expressive gestures to be forever held in your heart.
Boom & Mellow
Boom & Mellow
Based in Dubai since 2005, Boom & Mellow has celebrated the modern woman; bold, multifaceted, and unapologetically herself. Curated by founder Sima Barazi, the boutique brings together unique jewelry, accessories, and gifts from around the world, balancing elegance, playfulness, and personality. This Valentine’s, discover pieces designed to delight the woman in your life with style, charm, and effortless flair.
Melotte by Diana
Melotte by Diana
Melotte by Diana reimagines outerwear as wearable art. Her statement jackets, woven with intricate motifs, rich textures, and expressive color stories, strike a balance between boldness and charm. Fringed edges and illustrative details give each piece a distinctive character. This Valentine’s, it’s the kind of gift that feels personal, artful, and made for someone who dresses with confidence. Her iconic designs are housed in select boutiques in Amman and Aqaba.
Joubijoux
Joubijoux
Joubijoux, the Dubai-based fine jewelry brand founded by Elise Bitar, brings a playful yet refined perspective to fine craftsmanship. The name blends jou (play) and bijoux (jewelry), reflecting a philosophy rooted in cheerfulness, colors, and creativity. Crafted in 18K solid gold with natural diamonds and precious gemstones, each stackable design balances lasting grace with modern artistry; a Valentine’s gift that goes beyond ornament, becoming part of her story.
MINIAAR
MINIAAR
Born in Dubai in 2017, MINIAAR redefines luxury with a conscious, design-led approach. Founded by Tinaz Bodhanwala, the brand fuses sophisticated couture and ready-to-wear with ethical craftsmanship, modular styling, and striking silhouettes. Designed to transcend trends and celebrate individuality, each piece embodies poise and intention, making MINIAAR an iconic Valentine’s gift for the woman who adorns fashion statements.
OH EM JAY
OH EM JAY
Experience the creative vision of OH EM JAY, a Jordanian jewelry brand where individuality takes form in 18k gold, silver, and luminous gemstones. Jade, diamonds, opal, pearls, and quartz are thoughtfully composed into pieces that celebrate artistic expression and personal identity. Distinct yet timeless, each design feels intimate; the kind of Valentine’s gift chosen not for the occasion alone, but for the person who wears it. Find OH EM JAY’s statement pieces in Amman and Kuwait.
Miss Vanilla
Miss Vanilla
Miss Vanilla pâtisserie brings a refined sweetness to Valentine’s Day with their signature heart-shaped macaron box, a confection crafted as beautifully as it tastes. Featuring coconut, pistachio apricot, and salted caramel, each delicate bite balances texture, flavor, and indulgence. Elegant yet playful, it’s a gift designed to charm at first glance and linger long after the last macaron disappears.
Samra
Samra
The House of Samra weaves over eight decades of heritage, masterful craftsmanship, and Arabian artistry into modern, versatile fine jewelry. Rooted in Dubai’s cosmopolitan elegance, each piece—shaped by geometric motifs, calligraphy, and talismans—exudes timeless sophistication. With effortless prestige reflected in shimmering details, Samra flawlessly adds extra sparkle to every Valentine’s celebration.
THEHAPPYPLACE
THEHAPPYPLACE
THEHAPPYPLACE approaches accessories with a clear philosophy: fashion should feel joyful, effortless, and expressive. From structured totes to playful clutches and refined scarves, each piece is designed to elevate the everyday with colorful details and versatile sophistication. Balancing mood and modernity, the Egyptian brand creates statement accents that transition seamlessly from day to night; a Valentine’s gift that carries both confidence and charm.